2013 USPS Promotion CalendarFebruary 27, 2013
The 2011 Mobile Barcode Promotion and 2012 Mobile Commerce and Personalization Promotion have generated increased awareness and use of mobile technologies in direct mail. To generate continued interest in the various uses of mobile barcodes in direct mail and grow awareness of the ways in which technology can improve direct mail, the Postal Service has developed the 2013 Promotions Calendar offering discounts on First-Class and Standard Mail by integrating mail with mobile and emerging technologies. In addition to these promotions the 2013 Calendar contains promotional opportunities for mailers on more traditional elements of integrated marketing campaigns. Included in the "2013 Promotions Calendar" will be:
- Direct Mail Mobile Coupon and Click-to-Call --Earned Value Reply Mail
- Picture Permit Imprint
- Product Samples
- Emerging Technology --Mobile Buy-It-Now
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