USPS Mobile Barcode Promotion Poised to Return
February 01, 2012
After a highly successful inaugural run last year, the United States Postal Service has proposed to again offer a discount for mailings that feature a 2 dimensional barcode. More information may be found here: USPS to propose repeat mobile barcode promo.
The 2011 Mobile Barcode promotion offered a 3% discount on postage for qualifying Standard and First-Class mail letters, flats and cards. Many mailers took this opportunity to incorporate a quick response (or QR code) barcode to drive the mail recipient to a website or video.
The Lehigh Challenge
January 17, 2012
On a recent mailing, Lehigh Direct's comprehensive mail planning and logistics network helped a company to save:
• Nearly $3,000 in postage savings
• Over $11,000 in freight savings
• 1 day delivery cycle reduction
We want to help you do the same! Introducing the Lehigh Direct Challenge.
It’s easy to find out if you are using the most cost effective logistics and the best postal rates possible.
A Year of Innovation
October 25, 2011
Lehigh Direct has a proud history of introducing many innovative new products to the direct mail marketing industry. The most well-known being the Lehigh Direct ProCard®, an integrated offer card and mailer containing individual consumer centric offers. Those who have used the ProCard have described it as a “coupon on steroids” which consistently drives response rates well above traditional couponing methods.
Is Your Direct Mail Tactile?
September 19, 2011
In his best-selling book Permission Marketing, author Seth Godins states, “The average person is confronted by about 3,000 marketing messages everyday-the average business person even more. Television, radio, Internet, telemarketers, print, mail, cell phones - the competition for a prospect’s attention is fierce. More than ever, the tactile experience (opening, unfolding, touching) is the catalyst that actually causes the target to notice, pause, interact, and respond.”
Lehigh Direct wins 6 Pinnacle Print Awards
August 08, 2011
Lehigh Direct is the proud winner of 6 Pinnacle Print Awards including 2 best of category awards. The Pinnacle Print Award is given out by the Printing Industry of Illinois/Indiana Association (PII) to recognize companies producing the best in print media. Award categories include Single Promotion Self-Mailer, Magazine Inserts and Brochures. Along with 2 best of category awards, Lehigh Direct also won 4 Awards of Excellence.
Lehigh Direct was recognized at the Ninth Annual Printing Industry of Illinois/Indiana Association (PII) Pinnacle Print Awards Gala.
Add a QR Code - Save 3% on Postage!
June 02, 2011
Have you heard about the unique offer from the USPS? The 2011 Mobile Barcode Promotion was announced by Patrick Donohoe, Postmaster General, in his opening speech at the National Postal Forum last month.
Recent data has shown that consumer awareness of QR Codes is on the rise. According to MGH's QR Code Usage and Interest Survey:
● 65% of people have seen a QR code.
● Of these, 49% have scanned them.
● 87% scanned a QR Code to get a coupon, discount or deal
Free 80 Page Guide for the Designer
April 27, 2011
You may have heard about the game changing impact of adding variable 4 color personalization to your direct mail campaign? At Lehigh Direct we want to show you.
Get Your Free Designer Guide
Have you received your copy of the new PrecisionJet Guide for the Designer? It's an 80 page bound reference book, published by Lehigh Direct and printed in-line, using our exclusive PrecisionJet process.
Breaking the 3 Second Rule
March 29, 2011
Statistics show that a direct mail piece has 3 seconds to get a recipients attention and interest - those that fail to impress in the first critical seconds are often unopened. PrecisionJet combines the robust printing capabilities of web offset printing, the variability of high resolution full color personalization and the time savings of integrated inline finishing.
At Lehigh Direct, we are continually developing innovative direct marketing solutions that break the 3 second rule. Our newest solution is the perfect marriage of web offset printing, inline finishing and variable color personalization - introducing PrecisionJet Hybrid Digital Web Offset printing by Lehigh Direct.
Spools for Schools
February 23, 2011
Fueling creativity and innovation is a corporate credo at Lehigh Direct, so when employees had an idea for donating residual end rolls or “spool” to local school art departments, it’s no surprise that the pilot program immediately received a green light.”Spools for Schools” offers paper remnants from in-line production, as well as the core on which the paper is spooled, to area schools. There will be no cost to the schools, and all that Lehigh asks is that appropriate arrangements are made for pick up of the roll (they typically measure 38” x 6” and can weigh 20 or more pounds) and that the schools properly dispose of or re-cycle the cores with any remaining paper.
No More Wafer Seals!
January 14, 2011
Lehigh Direct is proud to introduce an exciting new direct mail format that offers the possibility of up to three different paper substrates in one press run and eliminates the need for wafer seals on letter size mail. Introducing the Lehigh Direct Triple Play, an innovative solution to get away from wafer seals.
Click here to learn more.
The Lehigh Direct Triple Play incorporates an outer substrate that completely wraps around all of the inner components such as letters, buck slips, coupons and loyalty cards. This means that no wafer seals are required to comply with postal regulations and Triple Play allows you to use up to three different paper substrates in one mail piece – all in a single process!