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– For some marketers, the ability to identify who specifically has responded to an offer does not always get identified due to a lack of data collection ability at the point of sale. Without valid responder data, the ability to market further based on purchase history becomes limited and the best customers remain anonymous.
At Lehigh Direct, we have a cure for the common response. Lehigh ResponseTrak is an online tracking system that enables the collection of customer specific response data. By including a customer specific code on the offer device, such as the Lehigh ProCard, this code is used to identify when and where a customer made a purchase. Based on the point of sale system, transaction data may be collected as well to help further target consequent marketing campaigns.
Lehigh ResponseTrak has a user-friendly interface for both the data collection and reporting viewing. Reports are setup to track activity on a minute-by-minute basis and may be customized providing the response snapshot desired. With the ability to capture data in real time, there is no longer is there a need to wait weeks to see if a campaign was a success. In short, ResponseTrak enables you to quickly re-market to your customers with impact using meaningful data.
If you want to learn more about Lehigh ResponseTrak contact you Lehigh Direct Sales Executive of visit www.lehighdirect.com.
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