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In his best-selling book Permission Marketing, author Seth Godins states, “The average person is confronted by about  3,000 marketing messages everyday-the average business person even more. Television, radio, Internet, telemarketers, print, mail, cell phones - the competition for a prospect’s attention is fierce. More than ever, the tactile experience (opening, unfolding, touching) is the catalyst that actually causes the target to notice, pause, interact, and respond.”
At Lehigh Direct, we continually stress the importance of having your direct mail marketing stand out in a crowded mailbox, survive those critical 3 seconds a mail piece has to garner a recipient’s interest and drive them to action. Along with unique, attention-getting direct mail formats, we offer a number of solutions that add special visual or tactile effects to your mail piece.
Our newest product introduces the type of high quality coating that one would expect on an annual report to your direct mail offerings. Introducing Lehigh Enhance - coatings that add an extra dimension to a direct mail piece.
Lehigh Enhance may be applied over an entire mailer, or as a spot application which is registered to a printed image. Better yet, these coatings may be used together to add even greater impact with a higher perceived value. Imagine a direct mail campaign that has an overall matte coating with spot gloss highlights to call attention to your key products or message.
Choose from:
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● Gloss
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● Glow-in-the-dark
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● Matte
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● Pearlescent
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● Rub and Reveal
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● Soft Touch
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● Scratch-Off
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● Texture
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Looking for ways to spice up your direct mail offerings for the holidays? Imagine your loyalty card with a snow globe spot coated in a gloss finish, or how about a Halloween mailer with glow-in-the-dark cat's eyes on an all black background for a midnight madness sale? The possibilities are endless!
See how Lehigh Enhance can add excitement to your next program, easily and affordably.
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