A Year of Innovation
October 25, 2011
Lehigh Direct has a proud history of introducing many innovative new products to the direct mail marketing industry. The most well-known being the Lehigh Direct ProCard®, an integrated offer card and mailer containing individual consumer centric offers. Those who have used the ProCard have described it as a “coupon on steroids” which consistently drives response rates well above traditional couponing methods.
This year, we have continued our tradition by introducing a number of new products that add another dimension to direct mail, communicate a message in variable full color, introduce new revenue streams and reduce your mailing costs through alternative delivery channels.
PrecisionJet - Give your data a greater voice and improve marketing performance. PrecisionJet provides customized 4 color variable data print in a high speed, cost efficient production process. Deliver more relevant consumer centric imagery which resonates greater and influences consumers to take the desired action.
S2M2 - Shared Solo Marketing Mail - Break through mailbox clutter and improve program performance while reducing marketing spend by more than 30%. S2M2 delivers unique and innovative direct mail formats which are improving response and provides significant cost reduction for postage, data and delivery.
Lehigh OneCover - OneCover enables a publisher to create additional advertising revenue streams by including a pocket in the outer cover for customized advertising materials. Combined with PrecisionJet full color variable personalization, OneCover provides consumer centric content, elevates the reader's experience and drives the desired consumer behavior.
Lehigh Enhance - Elevate your direct mail to a heightened sense of consumer awareness with Lehigh Enhance. Utilizing unique specialty coatings to highlight imagery and create a textured feel, Lehigh Enhance raises both visual and tactile senses while providing greater impact for your marketing programs
At Lehigh Direct, we are focused on solutions that give your data a greater voice which in turn gets your message noticed. For more information about the products detailed above and many other solutions we offer, click here or contact your Lehigh Direct Solutions Professional.