Breaking the 3 Second Rule
March 29, 2011
Statistics show that a direct mail piece has 3 seconds to get a recipients attention and interest - those that fail to impress in the first critical seconds are often unopened. PrecisionJet combines the robust printing capabilities of web offset printing, the variability of high resolution full color personalization and the time savings of integrated inline finishing. The result is a highly personalized and engaging direct mail package that is targeted to the recipient. Gone are the days of mass mailings using a single creative, or incurring the costs related to changing print versions. With integrated print, personalization and finishing solutions Lehigh Direct can get your message to market much faster and more cost effectively when compared to a multi-step process. Relevant – Targeted – Engaging PrecisionJet lets you individualize images in full variable color to make your database come alive. The end result is a high quality, high impact direct mail campaign that is targeted and very engaging. Supercharge your marketing with high resolution variable full color imagery that relates to your consumer. One-to-One Marketing at Affordable Pricing With PrecisionJet, you can have a targeted one-to-one conversation with your customer using relevant images and content that can be varied 100% for each person. Whatever your message is, you have no limits to creativity and can make your variable data work harder than ever. PrecisionJet gives you the ability to present full color variable imagery that is relevant to the consumer, grabs their attention and shatters the 3 second rule!
At Lehigh Direct, we are continually developing innovative direct marketing solutions that break the 3 second rule. Our newest solution is the perfect marriage of web offset printing, inline finishing and variable color personalization - introducing PrecisionJet Hybrid Digital Web Offset printing by Lehigh Direct.
To learn more about how Lehigh Direct PrecisionJet can allow you to have a one on one conversation with your customer, contact your Lehigh Direct representative or click here.