Solutions that Provide Uncommon Results
At Lehigh Direct, we provide a number of solutions to engage your customer. A campaign that offers several channels that work together is quite powerful and provides the catalyst for driving consumers to action. In addition, we provide the tools to collect data and provide real-time campaign results to ensure you next marketing campaign is both relevant and timely. When it comes to creating a well rounded campaign utilizing various communication channels, we are the experts. We make multi-channel marketing easy.
Direct Mail
When you think of high quality printing, advanced personalization technology and cutting edge in-line finishing, think Lehigh Direct! Our equipment portfolio includes half-webs, double-webs, standard and extra wide webs. Lehigh Direct has the horsepower to deliver your next project in the shortest time frame possible.
Along with the highest quality printing available, our in-line finishing capabilities set Lehigh apart from any other printer. By utilizing in-line finishing, a finished product is delivered off our web presses eliminating the need for secondary finishing processes. This is essential in getting your message to the market and realizing a quick return on investment.
To compliment the best presses in the world, we have added the finest in-line personalization system. This capability allows you to speak to your market, on a one-to-one basis...all in-line at speeds up to 1,000 fpm at resolution up to 600x600 dpi resolution!
E-Mail Marketing
Our e-development team will work with you to create a relevant e-mail campaign that will engage both your current consumers and those you are looking to acquire. Our e-mail solutions are designed to work in concert with our other channel solutions and are a great follow-up or reminder tool when sending out a direct mail campaign.
Web Based Offer Activation
When sending an offer to a customer, there is no better way to track response and collect data than utilizing a Web Activation Page. Through the use of a Personalized URL (or PURL), your customer is directed to a web landing page custom branded to your current direct mail or e-mail campaign. After entering information, the offer becomes live and the user is directed to your online storefront or local retail outlet. In real time, you can log in to your response dashboard and track who is responding and monitor other data fields that you specify. It's that simple!
New Media
The future is an exciting place, that is where we are headed. New media channels like social messaging, mobile applications and text messaging are continually being introduced; at Lehigh Direct we are on the forefront of these latest advancements. Let us provide the tools you need in an ever changing media landscape and help you stay ahead of your competition
Marketing Services
Our Marketing Services Solution delivers the power of multi-channel marketing. We integrate through a patent pending process campaign consulting, direct marketing and technology to help you acquire, convert, develop, and retain customers. Whether it's motivating consumer trial, accelerating acquisition, deepening relationships or improving retention, we have the answer.
Our team works with clients, their advertising agencies and marketing firms to integrate the disciplines of direct marketing, direct mail, database management, strategic data analysis, transaction processing and customer loyalty. One program, unlimited solutions.
For more information on any of the services listed above, please contact info@lehighdirect.com.
"Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers are starting to understand that all of these - telephone, mail, internet, e-mail, so-called 'new media' - are simply alternative channels that enable direct contact with a customer."
Audrey Price-Dix, Assegai Awards Chairman