Printing Service

Our Products and Services Drive Amazing Results

We look beyond “business as usual,” finding imaginative ways to get your customers to interact directly with your messages, your offers and your brand. At Lehigh Direct, we understand what it takes to engage - we’re a company of industry leaders with an uncommon dedication to providing a complete array of direct marketing solutions, and to serving our customers. The proof is in the marketers who trust their project requirements to us, again and again.

Our innovations vary to suit each customer, but our goal is always the same - to efficiently produce creative, customized pieces that perform beyond your expectations.

ProCard®

Drive desired consumer behavior and increase revenue. Produced in a more cost efficient one step manufacturing process, Lehigh Direct’s ProCard delivers an integrated offer card and mailer containing consumer centric offers.

• Personalized with a unique code to capture individual consumer redemption
• Available in a variety of shapes and sizes
• Increased open rates and raise response rates

S2M2 – Solo Shared Mail Marketing

S2M2™ reduces your total marketing spend through decreased postal, list and delivery costs. Your targeted direct mail piece will delivery within a reliable 2-day delivery window and stand out in the mailbox.

• Reliable, on-time 2 day delivery window
• Targets with a much higher level of precision compared to other shared mail programs
• $0.10 to $0.15 savings per piece over traditional direct mail
• Eliminates USPS dimensional restrictions – any size or shape that you want

ITA – Incentive to Action™

Lift response 3X to 7X and basket size 15% to 25% while capturing individual consumer transaction data in real time. Incentive to Action (ITA) delivers buyers, not just shoppers by the thousands and millions and provides a material impact on each client’s business. ITA provides greater consumer insights in real time and enables marketers to trigger individual consumer offers driven by redemption data—without the need for costly POS modifications.

• Acquire, convert, develop and retain customers
• Report and track results in real-time
• Re-loadable functionality drives increased purchase frequency
• Improves loyalty conversion

PrecisionJet

Give your data a greater voice and improve marketing performance. Precision Jet provides customized 4 color variable data print in a high speed, cost efficient production process. Deliver more relevant consumer centric imagery which resonates greater and influences consumers to take the desired action.

• Reduced mailing costs – one postal stream
• Leverage your data more effectively
• Eliminates costly version charges
• Improved speed-to-market advantages

Lehigh Enhance

Enhanced UV coatings create a high impact, tactile feel to your mail piece through the use of specialty coatings. Spot applications can be tightly registered to your artwork and multiple coatings may be used together to produce effects typically associated with sheet fed printing. Sets your direct mail piece apart in a crowded mailbox.

• Images and colors jump off the page
• Greater impact – higher perceived value
• Quicker to market than traditional sheet fed printing
• Unique and innovative direct mail formats

OneCover™

One Cover enables a publisher to bring in additional advertising dollars by including a pocket in the cover for personalized advertising materials. Combined with PrecisionJet full color variable personalization, this patented product elevates the readers experience with relevant content and individualized offers.

• Co-op marketing opportunity
• Reduced program costs
• Personalized content to individual readers
• The next generation in publishing