Creative Ideas That Drive Action

A Targeted Direct Mail Product with Reduced Mailing Costs

The "Magic Moment" 97% of consumers bring in and sort the mail the same day it arrives…"

S2M2™ - Solo Mail at Significant Savings

S2M2™ reduces your total marketing spend through decreased postal, list and delivery costs. Your targeted direct mail piece will deliver within a reliable 2-day delivery window and stand out in the mailbox.

Reliable, on-time 2 day delivery window
Targets with a much higher level of precision compared to other shared mail programs
$0.10 to $0.15 savings per piece over traditional direct mail
Eliminates USPS dimensional restrictions – any size or shape that you want

How it Works

Think of how your mail looks when you pull itout of the mail box…
The letter carrier uses the Red Plum as a wrap to hold all your important mail
While you’re looking for that errant bill that the letter carrier has slipped into the Red Plum, your targeted piece stands out
It stands out because:
- The size - it’s different than the rest of the flyers
- The format - it looks and feels like a direct mail piece, it has a faux indicia and a simulated address block
- The weight & break
Your proprietary self-mailer is printed on heavier paper that distinguishes itself from the rest of the direct mail inserts —the packet “breaks” at your piece which draws more attention to it

Market-Proven Increased MROI

Patented process incorporating direct mail, targeted data modeling, shared mail and a unique delivery system
Established major market target areas called Advertising Target Zones (ATZ’s) comprised of 5 to 7 USPS carrier routes / 3,500 households
We analyze, predict and document where your best customers are
Provide a proprietary marketing tool, the TMR, for strategy and target area support
The Solo Shared Mail solution targets at a much higher level of precision compared to other shared mail programs