Lehigh Direct Print University
Lehigh Direct Print University is a comprehensive 2-day program, which covers web offset printing, and its complimentary technologies. The program promises a curriculum that meets the objectives of someone new to direct marketing as well as experienced professionals. The sessions are taught by Lehigh Direct employees along with industry experts including representatives from the United States Postal Service and Experian to name a few. Along with providing a wealth of knowledge, the program also facilitates the opportunity to network with other participants.
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Courses
LD101 |
Facilities Tour Roll up your sleeves and join us for a comprehensive tour of a print production facility. Tour includes pre-press, production and post production areas. Tour is conducted by experts in each respective production area. |
LD204 |
United States Postal Service Learn to maximize your postal discounts. Gain a stronger knowledge on the do's and dont's for postal automation. Learn how to network more efficiently through the US Postal Service system. |
LD102 |
Fundamentals of Paper This course covers in detail the various types of paper offerings available for print production projects. Learn about paper grades, weights and the paper acquisition process. |
LD301 |
Live Product Overview Study live products, understand the evolution and added benefits they offer. This session will help each individual be more open to other creative ideas. |
LD201 |
Fundamentals of Web Offset Printing Sit back and learn the basic fundamentals of web offset printing. Visualize and guide print projects more fluently as well as save yourself from embarrassing extra costs, remakes and quality issues. |
LD302 |
Inline Finishing & Creative Formats In this session you will learn about the benefits of press delivered products through die cutting, plow folding, variable cut-off features and much more. Unlimited possibilities. |
LD202 |
The Approval Process The step by step "OK" process that leads customers, clients and print production facilities to measured and successful print programs time after time. |
LD303 |
Technology Platforms and eBusiness Contemporary graphic arts with all of its allure and potential are quite dependent on many individuals with skills in networking, programming, eBusiness and database management. This session focuses on Information Technology in printing and how it contributes to cost and time efficiencies, in addition to creating the best products ever. Learn about connectivity using FTP or WAM!NET, soft proofing, media asset management, video conferencing, and much more. |
LD203 |
Principles of Color/Preflight/ Digital Prep and Creative Formats Transition from prepress to automation. Understand various front-end automated prepress systems interrelated to your workflow. Learn to import digital files into press formats and shift files to accommodate the finished product. |
LD304 |
Fundamentals of Mailing & Tracking Ever wonder what happens to your mailing after you drop it into the US Postal Service system? This session will cover the basics of mailing and explore how using PLANET Code or IMB Tracking including Full Service IMB options confirm technology can help you track your mailings and ultimately your in-home window. |
LD305 |
Postal Savings using Consolidation Learn how using freight consolidation services to transport your mailing deep into the US postal system can save you big postal dollars. Topics include load planning, NDC vs. SCF entry, freight expediting and freight tracking offerings. |
LD402 |
Fundamentals of Database Marketing Learn the basic tools for evaluating specific direct marketing performance and measure the incremental activity. Better understand the role initial design plays in evaluating direct marketing and calculating incremental profits and ROI. |
LD401 |
Fundamentals of Database Marketing Learn the basic tools for evaluating specific direct marketing performance and measure the incremental activity. Better understand the role initial design plays in evaluating direct marketing and calculating incremental profits and ROI. |
LD403 |
Fundamentals List Processing The session explores the entire process from receiving data to generating output for personalization. Topics include cleansing data, address standardization and presorting data for maximizing US Postal Service discounts. |