At Lehigh Direct, we offer a wide range of products that are designed to engage the attention of your target audience and convey your message clearly. Whether you are showcasing the features of a product, offering a discount or seeking a way to track response – Lehigh Direct has a solution. Our products are produced utilizing the latest in-line printing technologies that get your message out in the shortest time possible. We understand the fastest way to realize a return on your marketing investment is to get your message out in the shortest cycle time.
Please take a moment to visit our online format library; it consists of some of our more popular formats. We would also invite you to visit this site periodically as new and exciting formats are periodically included.
The ProCard™ is a direct mail device that travels to the consumer as a personalized self-mailer with a
personalized card. The card itself can be almost any shape you can imagine, as thick as 30Mil, and coated in UV for the wear and the feel of plastic. It can be scanned at point of purchase to aid in additional database marketing efforts, and it gives the retailer accurate information on who is visiting the store and when. From our research we have found that the ProCard™ has a much higher perceived value in the mind of the consumer than a simple coupon, especially since it has wallet life. In other words, it fits in a credit card slot in most wallets, and can be pulled out and used by the consumer. The consumer has the ability to use this card as a gift card, temporary membership card, or even as a coupon.
We are continually working on enhancements for the ProCard™ that will create new solutions. For more information on the ProCard™, click on the link below.
The "flapper", an Intervisual Communications patented format, is an interactive device
that features 4 panels that turn in succession. The "flapper" is created in one pass on our inline printing presses, no secondary affixing or matching process is required, and is a finished product when it is delivered off the press. Being this format is created inline, it may be fully personalized, contain a fragrance, be part of a self-mailer or as a stand-alone application.
This format has Creative Departments across the country dreaming up stories they can tell using the 4 available panels of creative. The "flapper" works extremely well for demonstrating the multiple features of a product such as an automobile or cell phone. The best part is that it communicates a message in a highly interactive and fun way.
The Lehigh Wheel
Looking for a fun and interactive way to showcase the many features or functions of a product. The Lehigh Direct "Wheel" format may be the answer. The "Wheel", which is constructed using ProCard™ technology, is created in one pass on our in-line web presses. It utilizes a paper grommet which eliminates the need for time consuming offline finishing. Being the wheel is an in-line format, it may be personalized 100% anywhere on the carrier or the wheel itself.
Like our "flapper" format, the "wheel" is an excellent way to tell a story about your product. Customers who have taken advantage of this format include telecommunication companies, automotive companies and electronics retailers. For more information about this format or any of the exciting formats offered by Lehigh Direct, contact you Lehigh Direct Sales Executive or call 1-877-622-7379.
