Welcome to Lehigh Direct University.

Lehigh Direct University is a comprehensive 2-day program, which covers web offset printing, and its complimentary technologies.  The program, which is conducted in our suburban Chicago Illinois production facility, promises a curriculum that meets the objectives of someone new to direct marketing as well as experienced professionals.  The sessions are taught by Lehigh Direct employees along with industry experts including representatives from the United States Postal Service and Experian to name a few.  Along with providing a wealth of knowledge, the program also facilitates the opportunity to network with other participants.

Please select from the courses listed below that best suit your interests and job responsibilities. Our goal is to build a curriculum that meets your objectives and introduces you to new concepts and technologies.  To get the maximum benefit out of Lehigh Direct University, it is recommended you take the complete course offering.

 
LD101
Facilities Tour
Roll up your sleeves and join us for a comprehensive tour of a print production facility. Tour includes pre-press, production and post production areas. Tour is conducted by experts in each respective production area.
LD204
United States Postal Service
Learn to maximize your postal discounts. Gain a stronger knowledge on the do's and dont's for postal automation. Learn how to network more efficiently through the US Postal Service system.
LD102
Fundamentals of Paper
This course covers in detail the various types of paper offerings available for print production projects. Learn about paper grades, weights and the paper acquisition process.
LD301
Live Product Overview
Study live products, understand the evolution and added benefits they offer. This session will help each individual be more open to other creative ideas.
LD201
Fundamentals of Web Offset Printing
Sit back and learn the basic fundamentals of web offset printing. Visualize and guide print projects more fluently as well as save yourself from embarrassing extra costs, remakes and quality issues.
LD302
Inline Finishing & Creative Formats
In this session you will learn about the benefits of press delivered products through die cutting, plow folding, variable cut-off features and much more. Unlimited possibilities.
LD202
The Approval Process
The step by step "OK" process that leads customers, clients and print production facilities to measured and successful print programs time after time.
LD303
Technology Platforms and eBusiness
Contemporary graphic arts with all of its allure and potential are quite dependent on many individuals with skills in networking, programming, eBusiness and database management. This session focuses on Information Technology in printing and how it contributes to cost and time efficiencies, in addition to creating the best products ever. Learn about connectivity using FTP or WAM!NET, soft proofing, media asset management, video conferencing, and much more.
LD203
Principles of Color/Preflight/ Digital Prep and Creative Formats
Transition from prepress to automation. Understand various front-end automated prepress systems interrelated to your workflow. Learn to import digital files into press formats and shift files to accommodate the finished product.
LD304
Fundamentals of Mailing & Tracking
Ever wonder what happens to your mailing after you drop it into the US Postal Service system? This session will cover the basics of mailing and explore how using PLANET code confirm technology can help you track your mailings and ultimately your in-home window.
LD305
Postal Savings using Consolidation
Learn how using freight consolidation services to transport you mailing deep into the US postal system can save you big postal dollars. Topics include load planning, BMC vs. SCF entry, freight expediting and freight tracking offerings.
LD402
Fundamentals of Database Marketing
Learn the basic tools for evaluating specific direct marketing performance and measure the incremental activity. Better understand the role initial design plays in evaluating direct marketing and calculating incremental profits and ROI.
LD401
Fundamentals of Database Marketing
Learn the basic tools for evaluating specific direct marketing performance and measure the incremental activity. Better understand the role initial design plays in evaluating direct marketing and calculating incremental profits and ROI.
LD403
Fundamentals List Processing
The session explores the entire process from receiving data to generating output for personalization. Topics include cleansing data, address standardization and presorting data for maximizing US Postal Service discounts.
 
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Copyright © 2006 Lehigh Direct. All Rights Reserved. Legal Notices.

1900 South 25th Ave. Broadview, Illinois 60155-4597
(p) 708.681.3612 (f) 708.681.4694